TV3 and Stuff remove paid search listings

  • Advertising
  • February 22, 2011
  • Ben Fahy
TV3 and Stuff remove paid search listings

As a trade publication, there's not much more we can add to the comprehensive media coverage of the earthquake being offered by New Zealand's television, radio and print/online media outfits (Vicki Anderson's take on events is particularly vivid). Obviously, industry issues are the least of everybody's concerns when there have been so many fatalities in Christchurch and our families, friends and colleagues are going through utter hell, so first and foremost the thoughts of everyone here—and the thoughts of the industry as a whole—are with our embattled countryfolk. But the fact that TV3 and Stuff bid for Google search terms around the earthquake does raise some interesting ethical issues, particularly when the practice is frowned upon overseas. Judging by the comments on the story, some felt it was reprehensible, some felt it was kosher because the information was relevant and some even felt we were giving favourable treatment to TVNZ and nzherald.co.nz. But as of this morning, Tower was the only remaining advertiser on Google search and Stuff and TV3 had removed their paid listings, which seems to be an acknowledgment from the companies or their media agencies that doing so in the first place was bad form.


  • If you want to give a $5, 10 or $20 donation to the Red Cross, head to GrabOne. The company has pledged $25,000 and had sold over $65,000 worth of donations. Vodafone users can also text 'quake' to 333 to make an automatic $3 donation. ASB has also opened an account to accept donations (12-3205-0146808-00), as has BNZ (02-0500-0982004-000) and Westpac (03-0207-0617331-00. ANZ is taking international donations (SWIFT CODE: ANZBNZ22, account no: 011839018893900 Ref: Canterbury Earthquake Appeal). And here are some other ways you can help.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

The voice of a nation

With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit