Tui shakes up Yeah Right billboard for duck season

  • Advertising
  • May 20, 2013
  • Sim Ahmed
Tui shakes up Yeah Right billboard for duck season

Tui is breaking years of tradition by adding some colour to its usually stoic black and orange billboards, in honour of duck shooting blokes everywhere.

A small number of Tui billboards around the country have been fitted with a new skin with a camouflage background, reading "Boots off in the mai-mai lads - Yeah right". For city slickers unware of what a mai-mai is, according to Wikipedia it's a hidden shelter used to shoot ducks from. Duck shooters are probably more likely to get this one.

Simon Smith, a spokesperson for Tui, says this is one of the few rare times the design formula of the iconic billboards have been tampered with since the first one appeared in 1994. The last was during the 2010 Football World Cup, when some billboards were painted white in support of the All Whites.

Smith says having a colour background has meant a bit of adaptation on the part of Tui's billboard plasterers. Many sites around the country use a permanent skin painted black, with the words for the joke being attached by adhesives once a month.

Only a handful of billboards have been given the camo treatment, limited to areas more likely to have duck shooting afficianados. Smith says it's very unlikely this billboard will ever be seen in Ponsonby.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit