Why we like it: Tui sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness recently seen in our fine land. And, slightly worryingly, it's a fairly good summation of the biggest stories seen in the media over the last few months. Fools, the lot of you! And it's all the media's fault.
After being the first New Zealand agency to make it onto a shortlist yesterday, Colenso BBDO's chance of picking up a Lion is increasing with six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.