Tui honours year-round fools and foolishness

  • TVC
  • April 5, 2010
  • Ben Fahy

Youtube Video

Who it's for: Tui Blond by Saatchi & Saatchi.

Why we like it: Tui sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness recently seen in our fine land. And, slightly worryingly, it's a fairly good summation of the biggest stories seen in the media over the last few months. Fools, the lot of you! And it's all the media's fault.

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