Why we like it: Tui sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness recently seen in our fine land. And, slightly worryingly, it's a fairly good summation of the biggest stories seen in the media over the last few months. Fools, the lot of you! And it's all the media's fault.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.