Tui honours year-round fools and foolishness

  • TVC
  • April 5, 2010
  • Ben Fahy

Youtube Video

Who it's for: Tui Blond by Saatchi & Saatchi.

Why we like it: Tui sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness recently seen in our fine land. And, slightly worryingly, it's a fairly good summation of the biggest stories seen in the media over the last few months. Fools, the lot of you! And it's all the media's fault.

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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