TSB responds to Westpac woes

  • Advertising
  • October 8, 2009
  • Frances Chan
TSB responds to Westpac woes

Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.

The ad reads: "Tax avoidance is like under arm bowling. We'll leave it to the Aussies."

Tax avoidance is like under arm bowling
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Colleen Ryan: from wolf whistles to Ritson and Sharp

  • Voices
  • September 20, 2018
  • Colleen Ryan
Colleen Ryan: from wolf whistles to Ritson and Sharp

TRA partner Colleen Ryan takes a final look at the Byron Sharp versus Mark Ritson debate, looking at the power of remembering a well-marketed brand.

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