Special Group and TSB embrace selective word of mouth

  • TVC
  • June 29, 2010
  • Ben Fahy

Youtube VideoWho it's for: TSB by Special Group and Robber's Dog

Why we like it: TSB Bank has been at the top of the banking customer service charts for a while now. And, as a result of this solid reputation, it's also New Zealand's most recommended bank.

So Special Group, in its first TVC outing since nabbing the account in March, have asked the question: who would you recommend something special to? Good sorts, like the stroller picker-upper, the lost cat-returner and the food on the face alerter, yes. But bad sorts, like the poor indicator, the non-waiting bus driver and, easily the most violating of the bunch, the gym grunter, not so much.

And you'll be glad to know, there will be many other good and bad characters introduced in the near future.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

'Persistence is key': Richard Poole on GrownUps' growth

11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit