Vodafone and True have brought together two passionate groups Vodafone sponsors – the Vodafone Warriors and the Crescendo Trust of Aotearoa - to create a new anthem for the Warriors.
In a week, the video has clocked up more than 18,000 views on Youtube, and the Facebook page is receiving a lot of love.
The Crescendo Trust of Aotearoa is a charity that provides a development programme for young New Zealanders that nurtures, empowers and gives lifelong musicianship skills through mentoring, personal development, and training in music across all genres.
Clare Waldron, group account director at True, says since the Vodafone foundation supports the Crescendo Trust of Aotearoa, the brief was to figure out a way to work together with Vodafone to show them supporting the trust. So True came up with the idea of a new anthem.
The warriors had their original anthem written for them in 2001, called A Matter of Faith.
"The fans really got behind [the original anthem] at the time, and the older fans are very fond of it, there are a lot of memories attached – it was when the Warriors were doing really well. It was a little daunting to change it, we didn't know what we'd end up with. But the kids had lots of talent, and were really excited, so it was a leap of faith but a good one," says Waldron
She says True was involved in documenting every step, all the lyrics and melodies. "We didn't give the kids a specific brief. We explained we wanted to convey the club's values, and we wanted them to look at those values values and speak to the Warriors players... we were pleasantly surprised how good it was."
She says the campaign was unique, being able to work with Vodafone to enable these young people to perform in front of thousands of people, to hopefully increase their drive and ambition to do great things with their lives.
The budding musicians will get the chance to perform again live at the Vodafone Warriors end of season awards next week.
True has also worked with the Vodafone Warriors on another project recently, to heartwarming effect: the Mother's Day surprise.