True and Vodafone work with budding musos in new Warriors anthem

  • News
  • September 12, 2014
  • StopPress Team
True and Vodafone work with budding musos in new Warriors anthem

Vodafone and True have brought together two passionate groups Vodafone sponsors – the Vodafone Warriors and the Crescendo Trust of Aotearoa - to create a new anthem for the Warriors.

In a week, the video has clocked up more than 18,000 views on Youtube, and the Facebook page is receiving a lot of love.

The Crescendo Trust of Aotearoa is a charity that provides a development programme for young New Zealanders that nurtures, empowers and gives lifelong musicianship skills through mentoring, personal development, and training in music across all genres.

Clare Waldron, group account director at True, says since the Vodafone foundation supports the Crescendo Trust of Aotearoa, the brief was to figure out a way to work together with Vodafone to show them supporting the trust. So True came up with the idea of a new anthem.

The warriors had their original anthem written for them in 2001, called A Matter of Faith.

"The fans really got behind [the original anthem] at the time, and the older fans are very fond of it, there are a lot of memories attached – it was when the Warriors were doing really well. It was a little daunting to change it, we didn't know what we'd end up with. But the kids had lots of talent, and were really excited, so it was a leap of faith but a good one," says Waldron

She says True was involved in documenting every step, all the lyrics and melodies. "We didn't give the kids a specific brief. We explained we wanted to convey the club's values, and we wanted them to look at those values values and speak to the Warriors players... we were pleasantly surprised how good it was."

She says the campaign was unique, being able to work with Vodafone to enable these young people to perform in front of thousands of people, to hopefully increase their drive and ambition to do great things with their lives.

The budding musicians will get the chance to perform again live at the Vodafone Warriors end of season awards next week.

True has also worked with the Vodafone Warriors on another project recently, to heartwarming effect: the Mother's Day surprise.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit