Trouble in paradise for 2010's glamour couple?

  • Advertising
  • November 22, 2010
  • StopPress Team
Trouble in paradise for 2010's glamour couple?

The local ad fraternity, the global cognoscenti and plenty of actual New Zealanders were all smitten with Orcon and Special Group's 'Orcon + Iggy' campaign. But, as cliche-loving rugby players always say, you're only as good as your last match. And despite the fact the trophies have flowed fairly freely for the pairing in 2010, the Orcon business is currently up for pitch.

With a Cannes Grand Prix, Axis awards galore and one of the best digital executions seen in the New Zealand market with the 'Living Office', it seems a fairly harsh/strange decision. Things have gone more than swimmingly since the fledgling agency won the business in August last year, but there have been a few mutterings that the recent 'See the World' campaign, where anyone who signed up a friend to Orcon got a few airpoints dollars, didn't perform quite as well as was hoped. If that's the case, it's one of the few blemishes in what's been a stellar year for the quickly growing indie (in fact, it's been a pretty stellar year for indie agencies as a whole, really).

Special Group's creative director Tony Bradbourne confirmed it was repitching for the business but he couldn't say anything else. A statement from Pead PR also confirmed Orcon was "reviewing its agency services" and will be making a decision on who it will be working with in 2011 by the end of the month. But Orcon is keeping it all pretty hush hush and ex Pead PRer Quentin Reade, who replaced Duncan Blair (who recently moved to digi experimenters &some) as Orcon's new communications manager, didn't have anything to add, so no word on who else is involved, whether it was part of a standard review or whether it was unhappy with some of Special Group's recent work.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit