In 25 years Trends has grown from a local series of kitchen and bathroom magazines to one of the largest independent media companies in New Zealand, with markets in Australia, US, China, Southeast Asia and the Gulf, and India from 2010. Dwell promotes modern home design through its magazine and digital network and product and homes collections. Sky’s the limit for advertisers and marketers in the home and commercial design industries wanting to reach customers on both sides of the Pacific.
Marketing, advertising & media intelligence
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.