TRB releases its 'unofficial' Axis awards video

  • Advertising
  • April 3, 2011
  • Cruzanne Macalister
TRB releases its 'unofficial' Axis awards video

Youtube Video

To leverage its sponsorship of the Radio category at this year's Axis awards, the Radio Bureau ran a very impressive promotion to choose the decade's best radio ad and gave away some top notch booty to the voters/winners on awards night, including a couple of round the world airfares. Now it has released its 'unofficial' Axis awards video, which, in a rare bacon-free performance, is hosted by 'that guy' Leigh Hart, whose typically awkward interviewing style and complete lack of shame makes for a fairly entertaining spiritual journey through the exciting world of advertising—and advertising stereotypes.

Of course, the official Axis awards video will be screening on TVNZ Ondemand in the near future.

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