Whybin\TBWA has taken out News Works NZ’s April Newspaper Ad of the Month with its ‘Transparent Newspaper’ ad to showcase Mercury Energy's new GEM product. And, in the first month of the new Agency League competition, it means the agency picks up five points and goes to the top of the table.
The judges—Dave Nash, Sugar & Partners; Iain MacMillan, Special Group; and Tom Paine, Y&R—said it was down to "sheer commitment of the media space and the relevance to the media, with nice little extra touches of running ads within the paper linking back. And they made it funny as well".
One bonus point was given to Colenso BBDO for the Anchor ‘Taste the Difference’ wrap, and to Ogilvy for the Purina Mighty Dog ‘Shiny Coat’ ad.
To see how Whybin\TBWA beat Colenso BBDO, watch the video below.
As well as the points towards the Agency League, the winning creative team will also receive $250 cash and a framed copy of the ad. As well as now being a finalist in the 2013/14 $10,000 Newspaper Ad of Year competition, the ad is entered by News Works NZ into the 2014 Axis Awards. Any ad that's run in any newspaper around the country is eligible to enter the competition. To enter your ad for next month, go to www.agencyleague.co.nz/enter
‘TRANSPARENT NEWSPAPER’ AD CREDITS
Client: Mercury Energy
Agency: Whybin TBWA
Executive Creative Director: Toby Talbot
Creative Director: Steve Kane
Art Director: Cece Chu
Copywriter: Ryan Price
Copywriter: Steve Mccabe
Designer: Lorenz Perry
Account Director: Nick Bulmer
Account Director: Mark Wilson
Production Manager: Michelle Hong
Account team: Lynlee Smith