Transfusion confusion as NZDM Awards direct campaign spills blood

  • Direct
  • September 26, 2012
  • Ben Fahy
Transfusion confusion as NZDM Awards direct campaign spills blood

A lot of effort has gone into rehashing the RSVP & Nexus Awards. New categories have been added, judging has been tweaked, the entry process has been simplified and the whole shebang has been renamed as the New Zealand Direct Marketing Awards. And, appropriately, those responsible for the changes have attempted to draw attention to them—and show that 'blood has been spilt' to reach a consensus—with a nice direct campaign that included packs of fake blood. But when we opened our package this morning we couldn't help but chortle at the irony of a direct marketing campaign promoting the new Direct Marketing Awards that was addressed to someone else. 

Away from this small whoopsie, 'blood' was sent to over 200 key senior contacts in agencies and client organisations, with another 300 poster packs featuring the senior players responsible for leading the industry wide review sent out as well in an effort to tie it back to the 'nothing good comes without a fight' theme for this year's campaign, ensure the changes to the DM Awards are well known and encourage more entries. 

Clockwise from back left: Rapp Tribal's Robert Limb, Marketing Agencies Council member; DraftFCB's Tony Clewett, craft judge; Axciom's Graham Sergent, Nexus chief judge; Sue McCarty, chief executive of the Marketing Association; and justONE's Ben Goodale, chair of the Marketing Agencies Council.
  • Check out the new award categories here

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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