Tracksafe gets creative at crossings

  • Advertising
  • August 26, 2016
  • StopPress Team
Tracksafe gets creative at crossings

TrackSafe New Zealand and KiwiRail have developed a new way to keep pedestrian’s minds alert at rail crossings in a new campaign via Clemenger BBDO.

‘The Conscious Crossing’ is a cost-effective series of moveable gates, designed to be put in places where expensive  warning signs can’t be installed. It does this by changing the environment every time pedestrians walk through.

Tracksafe New Zealand foundation manager Megan Drayton said in the release: “When you approach a crossing you’re taking a risk. But familiarity makes you less alert to danger, and as a result people often don’t take a moment to check for trains. The Conscious Crossing could solve this dilemma”.

The supporting Facebook video shows regular users of the rail crossing facing a different obstacle path each day, which they all admit increased their awareness of the crossing

According to the release, research backs this up, showing our brains need something to change in a familiar environment before we’ll actively engage with it

Executive creative director Brigid Alkema said it’s human nature to mess with stuff and its a fact Clemenger embraced when designing 'The Conscious Crossing'. Every time the public play with it, they’re actually helping to keep others alert in the process. It’s early days yet, but we’d love for this system to be taken and implemented at other crossings throughout NZ.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit