TRA wins gold at ESOMAR Research Effectiveness Awards

  • Awards
  • September 28, 2018
  • StopPress Team
TRA wins gold at ESOMAR Research Effectiveness Awards

Insight and analytics agency TRA has won gold at the ESOMAR Research Effectiveness Awards for its segmentation work with Paymark.

The segmentation has transformed Paymark into a customer-obsessed organisation, with a considerable uplift in net promoter scores and reduction in churn since implementation.

The three finalists presented their papers at the annual ESOMAR Congress in Berlin this week, after which the winner was announced.

The Research Effectiveness Award places particular emphasis on the actionability of insights and their ability to drive real change within an organisation.

Of the win, TRA managing director Andrew Lewis says the award is a credit to the "world-leading" work its team is doing.

“Seeing our insights totally transform businesses such as Paymark and the other organisations we work with is incredibly powerful. To be recognised for this on the world stage is very rewarding.” 

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Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

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