Towning around: Clems and NZTA opt for jangly jingoism in driver fatigue campaign

  • Advertising
  • January 24, 2012
  • StopPress Team
Towning around: Clems and NZTA opt for jangly jingoism in driver fatigue campaign

Youtube Video

Youtube Video

Youtube VideoThe NZTA and Clemenger BBDO have been pushing the advertising envelope recently. It released the most popular ad of 2011 at the end of last year, Legend, and followed that up with a controversial 'you're on candid camera!' campaign to draw attention to drugged-driving at the start of 2012. And, as part of its summer push to reduce the road toll, they've taken a rather patriotic, jingly, kitschy approach to fighting driver fatigue, with three 15 second ads that showcase some of New Zealand's classic and/or cringey town signs/tourist attractions to the tune of some down-on-the-farm Kiwi songs. 

As the NZTA website says: "Our fatigue campaign aims to have people acknowledge that tiredness experienced when driving can be dangerous. It alerts drivers to the symptoms that tell them they're not safe behind the wheel. The campaign promotes solutions and encourages people to consciously plan their journeys rather than focus on getting to their destination."

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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