Tower and .99 make breaking bad news to significant others just a bit easier

  • Advertising
  • July 22, 2013
  • StopPress Team
Tower and .99 make breaking bad news to significant others just a bit easier

Spouses, they're scary. Am I right? Tower's new TVC campaign plays on the age-old fear of breaking bad news to your significant other, showing that having a policy with the insurance company (or add-on services such as TXT updates) makes the task just a little bit less frightening.

“It’s a situation almost everyone has been in. Something’s gone wrong and you have to broach it with a loved one. But we wanted to remind people that, with Tower looking out for them, the situation isn’t so bad after all,” says head of marketing Mark Savage.

The two 30-second ads come via .99 and Thick as Thieves, with two more due to air in the near future.



Head of marketing – Mark Savage 

Brand marketing manager – Gail Baillie

Brand marketing executive – Suzi Harvey​


Chief creative officer – Craig Whitehead

Managing partner – Jarad O’Hara

Senior account manager – Aimeerose Scopes

Managing partner – Kathryn Thomas

Head of copy – Mark Easterbrook

Senior art director – Dom Antelme

Head of TV and motion graphics – Vicki O’Leary​

Thick as Thieves

Director – Alex Sutherland

Producer – Rebekah Kelly

Executive producer – Nik Beachman

DOP – Andrew Stroud

Editor – Cushla Dillon


Grade – Pete Ritchie

Online – Stefan Coory

The Coopers of Franklin Rd

Sound design – Jon Cooper 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit