Spouses, they're scary. Am I right? Tower's new TVC campaign plays on the age-old fear of breaking bad news to your significant other, showing that having a policy with the insurance company (or add-on services such as TXT updates) makes the task just a little bit less frightening.
“It’s a situation almost everyone has been in. Something’s gone wrong and you have to broach it with a loved one. But we wanted to remind people that, with Tower looking out for them, the situation isn’t so bad after all,” says head of marketing Mark Savage.
The two 30-second ads come via .99 and Thick as Thieves, with two more due to air in the near future.
Head of marketing – Mark Savage
Brand marketing manager – Gail Baillie
Brand marketing executive – Suzi Harvey
Chief creative officer – Craig Whitehead
Managing partner – Jarad O’Hara
Senior account manager – Aimeerose Scopes
Managing partner – Kathryn Thomas
Head of copy – Mark Easterbrook
Senior art director – Dom Antelme
Head of TV and motion graphics – Vicki O’Leary
Thick as Thieves
Director – Alex Sutherland
Producer – Rebekah Kelly
Executive producer – Nik Beachman
DOP – Andrew Stroud
Editor – Cushla Dillon
Grade – Pete Ritchie
Online – Stefan Coory
The Coopers of Franklin Rd
Sound design – Jon Cooper