Humans can't seem to resist pushing buttons. And Beck's and Shine's Playable Posters, created as part of the brand's sponsorship of NZ Music Month, tapped into that with a great example of old and new coming together to create some interactivity in the real world. And it's just released a clip showing some of the reactions and remixes.
Beck's commissioned ten Kiwi artists to create tracks to feature on the posters and it's offering 10,000 free downloads from The Phoenix Foundation, Lawrence Arabia, Doprah, Little Bark, Two Wolves, Super Villains (RMC), Janine and the Mixtape, Ash Graham, ghost wave, and Third3ye.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.