San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.
Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.
It’s sober, essential reading. Visit www.trendsinbranding.com.
Salt’s Top 10 Branding Trends:
- Branding in a recession
- Befriending a brand
- Naming by numbers
- The best defense is a strong offense
- Inspired in America
- We know where you are
- Intelligent design
- Be careful what you ask for
- Show them you care
- The perfect match
