Top 10 trends in branding

  • Marketing
  • October 26, 2009
  • Frances Chan
Top 10 trends in branding

trends 1San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.

Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.

It’s sober, essential reading. Visit

Salt's Top 10 Branding Trends:

  1. Branding in a recession

  2. Befriending a brand

  3. Naming by numbers

  4. The best defense is a strong offense

  5. Inspired in America

  6. We know where you are

  7. Intelligent design

  8. Be careful what you ask for

  9. Show them you care

  10. The perfect match

trends 2

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit