Top 10 trends in branding

  • Marketing
  • October 26, 2009
  • Frances Chan
Top 10 trends in branding

trends 1San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.

Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.

It’s sober, essential reading. Visit www.trendsinbranding.com.

Salt's Top 10 Branding Trends:


  1. Branding in a recession

  2. Befriending a brand

  3. Naming by numbers

  4. The best defense is a strong offense

  5. Inspired in America

  6. We know where you are

  7. Intelligent design

  8. Be careful what you ask for

  9. Show them you care

  10. The perfect match


trends 2

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Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

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