Toot Group opts for tasty charity on tap

  • News
  • March 10, 2011
  • StopPress Team
Toot Group opts for tasty charity on tap

When Toot Group launched its High Street Lucky Christmas Shop initiative in Auckland last year, the success took them a little by surprise after the shop sold out of gifts three times over. The shop, which housed wrapped boxes containing mystery gifts from Auckland’s swanky High Street shops, ended up raising an impressive $30,000 for the Auckland City Mission. And now, in line with that charitable thinking, Toot Group recently wrapped up another initiative, this time involving its own "culture lab and staff bar", The Golden Dawn—Tavern of Power.

Every purchase made from the special Christchurch beer taps at the bar went directly to the Red Cross. Running for 10 days from late February to early March, an impressive $6000 of beer was consumed which of course also means $6000 was raised for Christchurch.

“Christchurch is having a really crap time and we wanted to do something to help out,” says Cleve Cameron, creative director at The Toot Group.

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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