'Tis the season for corporate niceness

  • Sponsorship
  • December 17, 2013
  • StopPress Team
'Tis the season for corporate niceness

Eighty thousand dollars might not make or break a corporate, but it's a big deal if you're trying to support a region's youth. That's the mission for Pete Allely, the manager of creative arts and youth development organisation Zeal in Hamilton.

Vodafone Foundation's 11-year-old World of Difference programme funded his full-time salary and expenses for a year, one of 11 awards of $80,000 the foundation made this year.

Allely's full-time involvement means Zeal can offer more workshops and events and make its Hamilton base sustainable, Vodafone says.

Allely says he saw a big gap when Hamilton's only gig space for musicians of all ages closed in the early 2000s. "I realised how important creative expression had been to my development as a young person, how its absence had also affected me and that not much had changed for Hamilton’s young people.”

That spurred him to dream up Zeal Hamilton, where he's now the manager.

Vodafone says 69 people have taken part in the World of Difference scheme so far — the programme supports Kiwis aged 12 to 24.

Vodafone's one of many Kiwi corporates with a charitable arm that lends a hand to good causes.

Many of them have highlighted their efforts as the spirit of Christmas giving takes hold.

Rival telco Telecom says it has raised more money through givealittle.co.nz this past year than in the previous five years in total. The platform has paved the way for $3.4 million in donations to nearly 1500 recipients, a mix of charities and individuals, Telecom says.

Telecom bought the crowdfunding service last year from founder Nathalie Whitaker.

Telecom Foundation manager Lynne Le Gros says its investing about $800,000 a year in the platform. "Like many Kiwi businesses, Givealittle was a startup that had incredible potential and needed additional investment to help it move to the next stage. As with any online platform, there’s a need to keep improving the functionality and experience."

Coca-Cola New Zealand, meanwhile, has launched a programme to get teens exercising to combat obesity. It's arguably an ambulance at the top of a self-created cliff, but it's goals are valuable.

The company aims to encourage 100,000 teens exercise for 60 minutes a day by 2020 and has partnered with Bike NZ, poster girl and BMX star Sarah Walker and the Foundation for Youth Development.

Move60 will be supported by a smartphone app, currently in development, that will offer bike-centric games, challenges, competitions and rewards. In partnership with the foundation, more than 400 bikes will be donated.

Coke is also making smaller and more low kilojoule drinks available and providing more nutritional information.

ASB has been extending its Facebook following with competitions Like Loan and Like Rewards and has celebrated that 104,000-strong community by donating to the Starship Foundation.

The bank says its number of Facebook likes is higher than that held by the other four major banks that operate in New Zealand. A post celebrating ASB's likes attracted 28,450 likes, which ASB matched in dollars donated to Starship.

ASB has sponsored Starship for more than 20 years.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spotify gives its outdoor campaign a witty local twist

  • Advertising
  • August 17, 2017
  • StopPress Team
Spotify gives its outdoor campaign a witty local twist

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit