Those with a penchant for posteriors may have noticed the outdoor campaign for StepOut Nature's new range of bamboo socks and tights. And one of our dear readers had his morning brightened when he saw Jess Yang's photo of the billboard on Ponsonby Road with a perfectly timed lamp-post shadow. Perhaps a caption competition is in order.
Speaking of nudity being used for promotional purposes, here's how the brand was launched in Wellington.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.