Tim Batt channels his inner evangelical door-knocker, tries to force Westies to talk about public transport

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  • November 7, 2014
  • StopPress Team
Tim Batt channels his inner evangelical door-knocker, tries to force Westies to talk about public transport

The numbers using public transport in Auckland are increasing, but it's still something of a running joke and the much-trumpeted rail link is facing problems as the bureaucrats question the costs. Auckland Transport and Work Communications have been trying to convince more people to take the bus, train or boat and they won a TVNZ-NZ Marketing Award for their trouble. They've also got Jerome Kaino onboard to help spread the message and, at the smaller, more Colin Craig-ish end of the mascot spectrum, comedian and Radio Hauraki DJ Tim Batt has gone on a crusade to get people's views on what the new transport network for West Auckland should look like in a campaign that was shot by Omincron Productions.  

And if you want to see a meeting of Colin Craig and Tim Batt, and you should, click here

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Moving on from a 'glorified PDF': Goodfolk's Benn Winlove on reshaping the digital face of Fidelity Life

  • Brand
  • September 21, 2017
  • Erin McKenzie
Moving on from a 'glorified PDF': Goodfolk's Benn Winlove on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

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