Things get steamy at McCafe

  • Advertising
  • September 21, 2010
  • StopPress Team
Things get steamy at McCafe

It's been a fairly wild and chilly Spring, so what better way to entice bundled up Aucklanders to their nearest McCafe to thaw out over a coffee than with a steaming Adshel bus shelter?

The custom-built execution created by McDonald's, DDB, OMD and Adshel features a coffee cup fitted with a built in steam machine that releases bursts of steam throughout the day (hopefully not into the faces of inquisitive children). And Adshel marketing executive Rochelle Weaver says it is an example of advertisers pushing the creative boundaries beyond the static confines of a poster and stimulating public interest to achieve a call to action. She also thinks it's a New Zealand first.

Resene has also launched its latest Adshel Create with a campaign conceived by Total Media and Cognito that combines a wrap and decals to make a paint spill effect on six shelters in Auckland, Wellington and Christchurch.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit