They see me rollin': KFC takes its 'Finger Lickin' Good' platform to the streets

  • Advertising
  • August 30, 2017
  • StopPress Team
They see me rollin': KFC takes its 'Finger Lickin' Good' platform to the streets

KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the 'Finger Lickin’ Good' platform.

Set to the tune ‘Ridin’ by Chamillionaire and shot in the style of a hip-hop video by Scoundrel Films, the spot follows the group as they stop at a KFC drive-through on their mobility scooters before heading out to light up the streets with their under-scooter neons.

They’re seen pulling wheelies, eyeing up younger boy racers and doing doughnuts.

Ogilvy & Mather executive creative director Regan Grafton says the combination of chicken, mobility scooters and a classic hip-hop track makes for a memorable ad.

Marketing director at Restaurant Brands Clark Wilson added the spot captures what ‘Finger Lickin’ Good’ is all about: showing KFC as a catalyst for good times and letting go amongst friends

“Paired with a music track that’s sure to make you smile, we think the ad will resonate strongly with our audience,” he said.

The ‘Finger Lickin’ Good' platform launched last year with a dancing cleaner in a spot set to another recognisable tune, ‘Hungry Eyes’ by Eric Carmen. It was followed by a competition asking KFC fans to show off their moves to win a year’s supply of KFC.

Credits:

Client: KFC – Restaurant Brands
General Manager Sales and Marketing: Geraldine Oldham
Marketing Director: Clark Wilson
Marketing Manager: Ella Fairley

Creative Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Regan Grafton
Creative Director: Gaelyn Churchill
Creative Director: Peter Wujkowski
Copywriter: Brooke Wiley
Art Director: Josh Foley
Planning Director: Ben Fielding
Group Account Director: Maggie Antone
Senior Account Director: Jen Murphy
Senior Account Manager: Julia Pensabene
TV Producer: Amanda Kabel
Head of Post Production: Martin Spencer
Sound mixing: Keegan Meiring

Production Company: Scoundrel
Director: Peter Carstairs
Producer: Nikki Smith

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Stoppies tickets on sale now for 6 December event

  • Gratuitous self-promotion
  • November 21, 2017
  • StopPress Team
Stoppies tickets on sale now for 6 December event

The Stoppies voting has officially closed and our sophisticated algorithm is now crunching the numbers and determining the editorial and people's choice victors in each of the categories.

Read more
voices
news

'You don’t change packaging lightly': Gregg's spices up its look

Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg's taking the risk by changing the look of ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit