They see me rollin': KFC takes its 'Finger Lickin' Good' platform to the streets

  • Advertising
  • August 30, 2017
  • StopPress Team
They see me rollin': KFC takes its 'Finger Lickin' Good' platform to the streets

KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the 'Finger Lickin’ Good' platform.

Set to the tune ‘Ridin’ by Chamillionaire and shot in the style of a hip-hop video by Scoundrel Films, the spot follows the group as they stop at a KFC drive-through on their mobility scooters before heading out to light up the streets with their under-scooter neons.

They’re seen pulling wheelies, eyeing up younger boy racers and doing doughnuts.

Ogilvy & Mather executive creative director Regan Grafton says the combination of chicken, mobility scooters and a classic hip-hop track makes for a memorable ad.

Marketing director at Restaurant Brands Clark Wilson added the spot captures what ‘Finger Lickin’ Good’ is all about: showing KFC as a catalyst for good times and letting go amongst friends

“Paired with a music track that’s sure to make you smile, we think the ad will resonate strongly with our audience,” he said.

The ‘Finger Lickin’ Good' platform launched last year with a dancing cleaner in a spot set to another recognisable tune, ‘Hungry Eyes’ by Eric Carmen. It was followed by a competition asking KFC fans to show off their moves to win a year’s supply of KFC.

Credits:

Client: KFC – Restaurant Brands
General Manager Sales and Marketing: Geraldine Oldham
Marketing Director: Clark Wilson
Marketing Manager: Ella Fairley

Creative Agency: Ogilvy & Mather, New Zealand
Executive Creative Director: Regan Grafton
Creative Director: Gaelyn Churchill
Creative Director: Peter Wujkowski
Copywriter: Brooke Wiley
Art Director: Josh Foley
Planning Director: Ben Fielding
Group Account Director: Maggie Antone
Senior Account Director: Jen Murphy
Senior Account Manager: Julia Pensabene
TV Producer: Amanda Kabel
Head of Post Production: Martin Spencer
Sound mixing: Keegan Meiring

Production Company: Scoundrel
Director: Peter Carstairs
Producer: Nikki Smith

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit