The unauthorised and curious history of DNA

  • Design
  • April 7, 2011
  • Deirdre Robert
The unauthorised and curious history of DNA

Youtube VideoIt was a time when Vanilla Ice was cool, Windows 3.0 was released and Tim Berners-Lee came up with a little thing called HTML. But 1990 also saw the birth of a company in Wellington called BNA design. Fast forward through an impressive client list that has included the likes of Telecom, Solid Energy, Formway, National Bank, NZTE and Yellow Pages, add in a rather scientific name change, and you get to the auspicious milestone of design agency DNA’s 21st birthday. To mark the occasion, DNA showed this video to clients and staff at its recent 21st parties in Auckland and Wellington. And having partied with the DNA folks at the Auckland bash, we felt the rest of you might want to have a gander at the entertaining documentation of the DNA story as well. 

 

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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