The Superbowl: from men with no pants to Google irony

  • Advertising
  • February 8, 2010
  • StopPress Team
The Superbowl: from men with no pants to Google irony

Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It's where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products.

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Protecting young smiles: Grin Natural encourages education and awareness of kids' dental health in new campaign

  • Brand
  • August 22, 2018
  • Georgina Harris
Protecting young smiles: Grin Natural encourages education and awareness of kids' dental health in new campaign

Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.

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