Why we like it: We may be slightly biased, but State's 'My 3 Things' campaign, which taps into our insatiable love of objects and plays on the fear that we might actually lose them, is a good'un. The big, shiny TVC is a thing of beauty and it's another slam dunk for Nathan Price, who's fresh from directing the V Pomparkour spot and is obviously a bit of a teacher's pet at Colenso at the moment. In case you were wondering, this version is being sung by 'Princess Chelsea' and recorded at Franklin Rd.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.