The State of Things

  • TVC
  • August 9, 2010
  • Ben Fahy

Youtube Video

Who's it for: State by Colenso BBDO

Why we like it: We may be slightly biased, but State's 'My 3 Things' campaign, which taps into our insatiable love of objects and plays on the fear that we might actually lose them, is a good'un. The big, shiny TVC is a thing of beauty and it's another slam dunk for Nathan Price, who's fresh from directing the V Pomparkour spot and is obviously a bit of a teacher's pet at Colenso at the moment. In case you were wondering, this version is being sung by 'Princess Chelsea' and recorded at Franklin Rd.

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