Youtube VideoWho's it for: Unitec by Special Group and Film Construction
Why we like it: The final set of 60-second ads in this year-long reality-advertising series showed just how much students can change if they put their mind to it. It was a risky strategy to follow them through thick and thin, but, judging by the warm fuzzies after watching these—and the way the campaign is helping to shift perceptions of Unitec—aiming for authenticity has paid off.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.