The Research Agency gets a taste of the ASB reshuffle action

  • Advertising
  • April 11, 2012
  • StopPress Team
The Research Agency gets a taste of the ASB reshuffle action

The big news from last week was that ASB decided to move from Droga5 to Saatchi & Saatchi, bringing an end to ongoing speculation that relationship was on the ropes. And there's a bit more reshuffling to announce, with The Research Agency winning ASB's advertising and brand tracking research programme in a non-competitive pitch from the incumbent Colmar Brunton.

"ASB was looking for a new research partner to add greater value to their business," says partner Amber Coulter.

The Research Agency was already working with ASB in the product area, but this is the first time it's had a chance to get stuck into the brand and advertising.

But wait. There's more. It has also recently won the advertising and brand tracking work for Beam Global and became a media partner for cancer charity KidsCan.

The Auckland boutique agency now has ten staff, works with other big clients like IAG, Volkswagen, Frucor, NZ Lotteries and Vodafone, and was the 42nd fastest growing company in New Zealand in the Deloitte Fast 50 last year after taking 29th position in 2010.

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