The Press solicits creative campaigns for Court Theatre rebuild, offers ego points, regal feast and chopper flight in return

  • Advertising
  • July 25, 2011
  • StopPress Team
The Press solicits creative campaigns for Court Theatre rebuild, offers ego points, regal feast and chopper flight in return

There are a few old devastated cultural icons the Christchurch community wants to see rebuilt and the Court Theatre is one of those places. And The Press, whose own building was brought down recently, is getting behind the rebuild by tapping into the New Zealand agencies’ creative power to help with the launch of The Press Long Lunch Competition, a challenge that aims to showcase creativity in newspaper advertising while highlighting The Court Theatre’s upcoming fundraising appeal. 

The Court Theatre is considered one of New Zealand’s most successful theatre companies and is one of Christchurch's vital cultural assets. And, as a long term sponsor, The Press considers its re-establishment to be a crucial project in the rebuild of the city (it has shifted to 'The Shed' in Addington, as the BNZ Christchurch Stories video shows, and it hopes to permanently establish itself there if it can raise $4.6 million).

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An online survey after the quake showed previous theatre attendees also really wanted it back: four hundred and twenty responses were received in less than twenty-four hours and ninety-four percent of those surveyed “Strongly believe that The Court is a vital part of the fabric of Christchurch” and feel “It is essential to the cultural life of Christchurch that The Court secures a new home as soon as possible”. Ninety two percent of the respondents strongly agreed that “The Court must be an integral part of the Christchurch rebuild”.

The winning campaign will receive $40,000 in media value across The Press, The Christchurch Mail, and press.co.nz to kick off The Court Theatre’s fundraising appeal and the winning agency's work will win them flights to Christchurch for a long lunch for two (creative and media) with The Press and The Court Theatre at The George, as well as a surreal helicopter tour through the city’s “Red Zone” so the winners can see what they’re helping rebuild.

And because it’s all about ego, winners will also be featured in the business pages of the Sunday Star Times. The Press will also provide a story on the cause and show the winning agency's work.

Entries close 3pm August 8 and entries will be viewed and voted for at the NAB conference on 11 August. Click here for the brief and for details on how to enter.

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