Why we like it? When don't we like to give the Aussie's a good 'ole ribbing? And there's something therapeutic about telling the Aussie's to “suck a kumara”. Still at the end of the day, there's no better way to sock it to them than by actually winning a cricket match against them - imagine that. Otherwise they'll be having the last laugh. But in the meantime, you can still have a laugh at their expense with these clever cartoon-graphic ads.
Marketing, advertising & media intelligence
A video campaign to sell milk? In film noir? With slam poetry? Bold - which is precisely why Jonny Kofoed and Assembly didn't back down when creating a campaign for Fonterra's Anchor milk brand. He talks us through the campaign after picking up a Purple Pin for the effort at last year's Best Design Awards.