Youtube VideoWhether it be at the urinal, in the elevator, at the pharmacy, at the adult concept store or even when someone is shown on the big screen for too long, ‘uncomfortable time’ is an enduring comedic device. And Sky, DDB and Flying Fish have embraced this concept wholeheartedly with a new, entertainingly awkward ad that celebrates the fact its customers don’t need to do anything when the digital switchover arrives next year—and, at the same time, parodies the prevalence of ‘non-threatening brand spokespeople’ on our TV screens.
CREDITS:
Executive Creative Director: Toby Talbot
Creative Directors: Jordan Sky, Mark Lorrigan
Creatives: Ashwin Gopal, Tim Yates, Bronwyn Retief
Executive Agency Producer: Judy Thompson
Agency Producer: Tania Jeram
Managing Partner: Scott Wallace
Account Director: Danielle Richards
Account Manager: Brad Armstrong
Planner: David McIndoe
Director: Greg Page (Flying Fish)
Film Company Producer: Kerin Casey (Flying Fish)
Client: Aaron Stone
Offline editor: Steve Gulik
Online editor: Jim Hudson
Grade: Pete Ritchie
Sound: Liquid Studios
