The holy grail of accounts is up for pitch. With an estimated budget of about $1 million, the Government's two major public information programmes are again up for grabs; but this time, the current Electricity Authority’s agency, DraftFCB, will be leading on the creative side of one of the programmes, as well as pitching for the account.
The Ministry told the NBR that with the highly awarded Powerswitch (What’s My Number) educational campaign continuing, the successful agency would need to work with DraftFCB, and let them to take the creative lead on the campaign. The Ministry said the agencies would need to work together planning the media strategy and other elements of the campaign, with both agencies given the opportunity to input in the creative brief for the 2013 campaign. Under the current campaign’s structure DraftFCB’s creative is extended into other media by Y&R.
The second programme up for pitch is the Motor Vehicle Sales Act and the Credit and Consumer Finance Act programme, which helps inform consumers on their rights when buying a car.
Agencies have until 2 February to respond to the RFP, with the Ministry hoping to make its decision to choose a supplier by March.