The Government account up for pitch

  • Advertising
  • January 30, 2012
  • Cath Winks
The Government account up for pitch

The holy grail of accounts is up for pitch. With an estimated budget of about $1 million, the Government's two major public information programmes are again up for grabs; but this time, the current Electricity Authority’s agency, DraftFCB, will be leading on the creative side of one of the programmes, as well as pitching for the account. 

The Ministry told the NBR that with the highly awarded Powerswitch (What’s My Number) educational campaign continuing, the successful agency would need to work with DraftFCB, and let them to take the creative lead on the campaign. The Ministry said the agencies would need to work together planning the media strategy and other elements of the campaign, with both agencies given the opportunity to input in the creative brief for the 2013 campaign. Under the current campaign’s  structure DraftFCB’s creative is extended into other media by Y&R.

The second programme up for pitch is the Motor Vehicle Sales Act and the Credit and Consumer Finance Act  programme, which helps inform consumers on their rights when buying a car.

Agencies have until 2 February to respond to the RFP, with the Ministry hoping to make its decision to choose a supplier by March.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Creative Talk with Chris Hancock, Retail Dimension

  • Voices
  • December 11, 2018
  • The Creative Store
Creative Talk with Chris Hancock, Retail Dimension

Creative Talk is with Chris Hancock, General Manager Client Services at RD (Retail Dimension). We talk about the design team, their venture into Australia and how they tackle the mammoth projects.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit