The gentry has landed: Assignment Group sends Messrs Huntley and Palmer on cracker mission

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  • February 26, 2012
  • Ben Fahy
The gentry has landed: Assignment Group sends Messrs Huntley and Palmer on cracker mission

With the current popularity of Kate and Wills, Sherlock Holmes and Downton Abbey, the English aristocracy is so hot right now. And Griffin's and Assignment Group have harnessed the zeitgeist with a brilliant new campaign that pokes fun at British stereotypes and aims to make consumers think differently about Huntley & Palmer's crackers.

The historical epic that is 'Anything Goes with Huntley & Palmers' was dreamed up by Howard Grieve and John Plimmer of Assignment Group's Wellington office and the campaign charts the entertaining—and often quite awkward—experiences of two cheeky, dapper, action-loving cads, Mr Huntley and Mr Palmer.

Youtube Video

As the YouTube blurb says:

After 190 years, they're back.

Mr Huntley and Mr Palmer are as passionate about their fine fare today as they always were.

In fact, one could say they have an uncompromising zeal when it comes to ensuring that their delicious crackers, and so forth, add a certain zest to any modern day occasion.

Quite so.

Indeed, they are back to ensure that we all live a little more with their savoury fare. Perhaps try a few rather risqué combinations, consequences be damned.

After all, anything goes with Huntley and Palmer's.


The ads, which include a 60 second 'trailer' and three other clips promoting the use of crackers as a chocolate-dipping instrument or as a substitute for breadcrumbs and saveloys, were shot by Paul Middleditch.

Youtube Video

Youtube Video

Youtube Video

One thing's for sure, they're certainly quite a bit different from the classic 1993 ad for Huntley & Palmer's cream crackers.

Youtube Video

According to the ever-reliable internet, Huntley and Palmers was originally founded in 1822 by Thomas Huntley and George Palmer and "the company created one of the world's first global brands and ran what was once the world’s largest biscuit factory". Griffin's have made Huntley and Palmers biscuits under licence since 1985.

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