The gears of war—and mortgages

  • TVC
  • March 27, 2012
  • Ben Fahy

Youtube Video

Who's it for: Fiveight/Turtle Beach by Droga5 and Goodoil Sydney

Why we like it: Tricking viewers, journos and even actors in an effort to drum up some interest in a new campaign is a pretty risky strategy. It can also be very rewarding if it works, but when the online teaser vid was launched late last year it took a bit of a PR hammering and very few got to see the twist to the tale. That's disappointing, because we think showing an overly cocky gamer filling his pants in a 'warzone' is a pretty good way to bring the 'gamers want it real, but not that real' slogan to life.

Youtube Video

Youtube Video

Who's it for: BNZ by Sugar

Why we like it: Explaining mortgages to thickos is a difficult task. So pointing viewers in the direction of an online calculator and using the old series of unfortunate, unexpected and expensive events theme seems like a pretty good way to do it. Plus, it's got a dog in a cast.

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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