The gears of war—and mortgages

  • TVC
  • March 27, 2012
  • Ben Fahy

Youtube Video

Who's it for: Fiveight/Turtle Beach by Droga5 and Goodoil Sydney

Why we like it: Tricking viewers, journos and even actors in an effort to drum up some interest in a new campaign is a pretty risky strategy. It can also be very rewarding if it works, but when the online teaser vid was launched late last year it took a bit of a PR hammering and very few got to see the twist to the tale. That's disappointing, because we think showing an overly cocky gamer filling his pants in a 'warzone' is a pretty good way to bring the 'gamers want it real, but not that real' slogan to life.

Youtube Video

Youtube Video

Who's it for: BNZ by Sugar

Why we like it: Explaining mortgages to thickos is a difficult task. So pointing viewers in the direction of an online calculator and using the old series of unfortunate, unexpected and expensive events theme seems like a pretty good way to do it. Plus, it's got a dog in a cast.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Helping national brands get local: the Brand Machine story
Sponsored content

Helping national brands get local: the Brand Machine story

During his career in advertising, Andrew Mitchell saw rst-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit