Who's it for: Foundation of Youth Development by Ogilvy, Robber's Dog and the kids from FYD
Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are directly connected with the foundation and the creation of the ad reflects the ethos of learning and development. After 16 years of existence, this is the foundation's first ever ad. And it's a pretty bloody good one.
Faced with the challenge of changing retirees perception that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.