The blind leading the way - from digital donations to Braille apps

  • Advertising
  • October 19, 2011
  • Cath Winks
The blind leading the way - from digital donations to Braille apps

The Royal New Zealand Foundation of the Blind (RNZFB) has launched a new online collection tool for its Blind Week appeal, 25-31 October, making it the first charity in New Zealand to do so.

In an ever increasing digital world, the RNZFB understands the need to communicate with its wide supporter base through interactive online channels.

The virtual bucket collection tool, named by the RNZFB as ‘MyBucket’ and created by New Zealand company Givealittle, uses the unique potential of digital technology and social media to enable supporters to ‘shake a bucket’ in the online space.

RNZFB Ambassadors Mike Hosking and Kate Hawkesby, previous street appeal collectors, will be taking part in the online collection, as is Jax Hamilton, Masterchef finalist and the face of the RNZFB’s Bake a Difference for Blind Week event.

“We’re really excited to be launching ‘MyBucket’ for this year’s Blind Week appeal”, says RNZFB's Sandra Budd.

“We all know that people are communicating more and more online, so this new tool makes it easy for our supporters to spread the word to family and friends about a cause they feel passionately about.

“In an economic climate like the one we’re experiencing, it’s also an extremely cost effective way for us to raise essential funds and awareness of our cause”, says Budd.

The MyBucket online collection will be live for just three weeks from now until  5 November and the RNZFB is encouraging registrations via It only takes a few easy steps to sign up as collector, or to donate via a secure payment process, with 100 percent of donations going to the RNZFB.

Embracing all things digital, the RNZFB has also launched a Braille translator iPhone app for Blind Week, with the help of APPD Solutions. You can download this app free from the iTunes store; simply search Blind Week.

Funds raised from Blind Week will enable the RNZFB to continue providing its blind and partially sighted members with the full range of skills, tools and resources they need to lead independent lives.

For all things Blind Week, including making a donation, visit, check us out on, or call us on 0800 120 BLIND (0800 120 254).

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

A New Zealand Original: Streaming services embrace in-house content

A New Zealand Original: Streaming services embrace in-house content

As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit