http://www.youtube.com/watch?v=-qJuYApNz10As Rebecca Black so famously sung, "It’s Friday, Friday, Gotta get down on Friday, Everybody’s lookin’ forward to the weekend, weekend, Friday, Friday, Gettin’ down on Friday, Everybody’s lookin’ forward to the weekend." But today isn't just any old Friday. It's the third Friday the 13th of the year. And to celebrate, Pak 'n' Save decided to have a bit more fun and try to scare the bejeesus out of everyone.
Marketing, advertising & media intelligence
The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky's post-haka ad so annoying over the weekend.