http://www.youtube.com/watch?v=-qJuYApNz10As Rebecca Black so famously sung, "It’s Friday, Friday, Gotta get down on Friday, Everybody’s lookin’ forward to the weekend, weekend, Friday, Friday, Gettin’ down on Friday, Everybody’s lookin’ forward to the weekend." But today isn't just any old Friday. It's the third Friday the 13th of the year. And to celebrate, Pak 'n' Save decided to have a bit more fun and try to scare the bejeesus out of everyone.
Marketing, advertising & media intelligence
TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.