Ah, Baileys, hiding there in the depths of the booze cabinet, next to the port that's been open for 20 years, the half-finished cheap whisky that your dodgy uncle brought round for that ill-fated family barbecue and the watered down bottle of vodka your teenagers got stuck into for their after-ball. The problem with this all-too-common alcohol scenario is that Baileys is best served chilled, so, to encourage people to put it in the fridge, it has launched a new on-pack promotion where a code on the sticker is revealed once the bottle has been suitably chilled.
You then enter the unique code online at www.baileysnz.co.nz and wammo, you're in the running for $100,000 worth of prizes. All entries receive one-month of free DVD rentals from Fatso and, if you've got the luck of the Irish cream, you could win one of nine Bang & Olufsen entertainment systems.
But wait, there's more. We've got three whole bottles of the good creamy stuff to give away. So tell us an Irish joke* and we'll send the best chortlers some liquid booty.
*StopPress has Irish roots, so it's okay.