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Telecom enlists more young’uns, this time for its ultra fast broadband push

Telecom’s
Tommy and Boris campaign has been going great guns but while the masses are
busy fawning over Tommy and his cute turtle, elsewhere Telecom is busy rallying
up young’uns in school to spread the word on the potential of ultra fast
broadband (UFB). Its Amazing Ideas Search (AIS) was launched last month, inviting
pupils across the country to consider what UFB will make possible in the future
and what that future may look like.

UFB, a
$1.5 billion Government initiative, is set to focus on schools, with 97.7
percent of schools and 99.9 percent of students expected to receive UFB
capability by 2016. And
with that in mind, the competition was launched to encourage Kiwi kids, as well
as parents and teachers, to get thinking about how UFB will impact the way
students learn and teachers teach in the future. Ideas can be based on anything
including not only how UFB will impact the way we learn, but its impact on how health services are
delivered, the way we do business, how we entertain ourselves and how we look
after the environment

The
competition is open to primary, intermediate and secondary school students, with the
top 10 efforts being rewarded with 10 cash prizes of $2000. And just in case the prize money isn’t enough to reel in the kids, Telecom brought in the All Blacks to offer a persuasive hand with this video.

http://www.youtube.com/watch?v=abaI-JEizpQ

Telecom’s chief marketing officer Jason Paris is also acting as AIS
manager, and says he’s been impressed by the entries received so far.

“Often
the best ideas are the simplest ideas and that’s what we are seeing — smart,
simple ideas relevant to New Zealanders.”

Here’s
one of those ideas, from an Invercargill student.

http://www.youtube.com/watch?v=HQzMuQws-PQ

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