Telecom enlists more young’uns, this time for its ultra fast broadband push

  • Technology
  • August 22, 2012
  • StopPress Team
Telecom enlists more young’uns, this time for its ultra fast broadband push

Telecom’s Tommy and Boris campaign has been going great guns but while the masses are busy fawning over Tommy and his cute turtle, elsewhere Telecom is busy rallying up young’uns in school to spread the word on the potential of ultra fast broadband (UFB). Its Amazing Ideas Search (AIS) was launched last month, inviting pupils across the country to consider what UFB will make possible in the future and what that future may look like.

UFB, a $1.5 billion Government initiative, is set to focus on schools, with 97.7 percent of schools and 99.9 percent of students expected to receive UFB capability by 2016. And with that in mind, the competition was launched to encourage Kiwi kids, as well as parents and teachers, to get thinking about how UFB will impact the way students learn and teachers teach in the future. Ideas can be based on anything including not only how UFB will impact the way we learn, but its impact on how health services are delivered, the way we do business, how we entertain ourselves and how we look after the environment

The competition is open to primary, intermediate and secondary school students, with the top 10 efforts being rewarded with 10 cash prizes of $2000. And just in case the prize money isn't enough to reel in the kids, Telecom brought in the All Blacks to offer a persuasive hand with this video.

Telecom’s chief marketing officer Jason Paris is also acting as AIS manager, and says he’s been impressed by the entries received so far.

“Often the best ideas are the simplest ideas and that’s what we are seeing — smart, simple ideas relevant to New Zealanders.”

Here’s one of those ideas, from an Invercargill student.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

VTNZ leaves a mark as September's Ad Impact Award winner

  • Ad Impact
  • October 17, 2018
  • StopPress Team
VTNZ leaves a mark as September's Ad Impact Award winner

With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it was VTNZ with its 'Road Commander gets a WoF' TVC by FCB that picked up the Colmar Brunton Ad Impact Award.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit