Tegel pecks DraftFCB

  • Advertising
  • May 3, 2013
  • Ben Fahy
Tegel pecks DraftFCB

Tegel Foods Ltdthe market-leader in New Zealand for the production and retail of poultry, has had a scratch around in the dust that is ad land and, after a competitive pitch, has chosen DraftFCB as its full-service agency. 

It's not clear who was involved in the pitch, but Tegel was with DDB in the past and is thought to have moved to Shine sometime last year. 

"We were impressed with DraftFCB’s passion, their dedication to achieving creative excellence, their credentials and very real focus on behaviour change," says Rose France, group marketing manager. "This, combined with their experience and a fully integrated service offering, ensured they would be able to meet our advertising and communication needs. We are looking forward to working with their team as we move into the next phase of growth for our brand."

Toby Sellers, group account director, says it's pretty excited about the win, as it's one of the household Kiwi brands that it loves working with and it can apply its research on New Zealand's cultural codes to help the business achieve its results.

Sellers says chicken is still the most consumed protein in New Zealand, but there's plenty of competition now, with the high dollar impacting on export demand for lamb dropping and making it more affordable for domestic shoppers. So there was plenty of talk about finding ways to change people's purchase behaviour. 

DraftFCB will work with Tegel on a fully integrated basis and will partner across creative, media planning and buying and public relations and Sellers says this when the agency does its best work as it can "look at the whole picture" and come up with the best solution. 

It is currently in the process of shooting a new campaign. 

Tegel joins the likes of Mitre 10, Vodafone, Air New Zealand, Noel Leeming Group, Pak 'n' Save and BMW/Mini. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Last Post: Luck and Insecurity

  • Advertising
  • December 15, 2017
  • Damien Venuto
The Last Post: Luck and Insecurity

At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit