Ads Worth Spreading is TED's initiative to recognise and reward innovation, ingenuity and intelligence in advertising - the ads that people want to see, and share with their friends.
The good people at TED have opened submissions for the second Ads Worth Spreading and they want your support.
This year’s Ads Worth Spreading is seeking the ten most compelling campaigns of 2011, driven by this belief: that the smartest, strongest ads don’t just sell a product or brand, but express an idea. This year there are six categories with a creative brief of what the judges are looking for. So spread the word and help find the most interesting and compelling video creative from around the world.
Youtube will help promote and showcase the selections online with a dedicated channel. Visit the channel and upload your video, or simply add your existing YouTube channel to the channel before the deadline of 31 December 2011. Agencies, brands, producers and individuals can all submit work. There is no fee to enter.
Submissions must be:
Less than five minutes in length
Created and aired between January 2011 and December 2011
Entered by an authorized agency, brand or producer
To further inspire you check out the featured playlist of ads on the YouTube channel.
What makes an ad worth spreading you ask? An ad worth spreading is one that people truly want to see and share. It might be hilariously funny or stunningly beautiful or wickedly clever. It might encapsulate a killer idea, or tell a captivating story - how ever it does it - it is one that succeeds at elevating the craft of online engagement.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.