The country's last major teaser campaign aimed to get people talking about the pros and cons of money in the lead up to the launch of BNZ's 'Be good with money' brand. And we've noticed another one recently, with a few unbranded Adshels featuring a man standing in a field surrounded by mountains popping up around Auckland. At first, it looks like another ad for a male clothing brand. But it's not. So in the spirit of teasing, we've decided to let our dear readers guess who it might be for. The first to answer correctly will receive a copy of yesterday's Herald and a 70g packet of Wattie's Spicy Pumpkin Squeeze and Stir soup.
Marketing, advertising & media intelligence
Damon Stapleton gazes across the vast, fragmented media landscape to see that brands that are invisible everywhere are still invisible.