TBWA\New Zealand is responding to the changing needs of clients and brands with the launch of a production arm called Bolt, led by production veteran Jodie Hari.
Designed to span content for film, still imagery, digital formats, data-driven marketing and culturally disruptive content, Bolt fills a gap where high levels of quality control are required while delivering fast, cost-effective content creation for clients.
The Bolt model is already operating in a number of international markets, including Australia, and locally it has been used for projects via Eleven PR for activation and social media spaces.
TBWA\New Zealand managing director Catherine Harris says the move to open locally was a natural step.
“We have been refining the Bolt offering over several months and it fits perfectly into our agile model, allowing greater access to talent more fluidly and delivering more engaging assets at speed.”
She says that it’s created an opportunity to extend and expand the campaigns it works on.
At the helm, Hari brings experience from two decades of working in local and international TV, short film, radio, print, digital and activation campaigns. In doing that, she has worked across finance, FMCG, beauty, alcohol, telecommunications, travel, retail, automotive, luxury goods brands and government organisations.
About Bolt, Hari says it won’t take away from its work with production partners. Instead, Bolt can be used for speedy content creation as well as adaptations and refinements of campaign assets on major projects if needed.
Executive creative director Christy Peacock adds having an agile studio like Bolt unleashes creative possibilities that it previously would have had to sideline due to timing or budget.
“It’s become a creatively liberating vehicle for our teams and clients alike.”
The Auckland-based Bolt office will also have access to Australian production facilities.