Why we like it: Slim pickings for TVCs this week, so instead we've chosen this, a video that details the lengths some agencies will go to in order to create the perfect billboard. As you can see, this billboard is slightly more 'experiential' than your typical effort, however. We'll leave it to you to decide whether being tattooed for the cause is an example of immense stupidity or immense commitment. Or perhaps it's all an elaborate hoax, like this one involving quail-eggs being spread all over the face of a few major media networks.
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.