Why we like it: Slim pickings for TVCs this week, so instead we've chosen this, a video that details the lengths some agencies will go to in order to create the perfect billboard. As you can see, this billboard is slightly more 'experiential' than your typical effort, however. We'll leave it to you to decide whether being tattooed for the cause is an example of immense stupidity or immense commitment. Or perhaps it's all an elaborate hoax, like this one involving quail-eggs being spread all over the face of a few major media networks.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.