Tangible Media flicks on two of its babies

  • Media
  • March 1, 2011
  • StopPress Team
Tangible Media flicks on two of its babies

After some lengthy negotiations, Tangible Media has sold Classic Driver and NZ Today to Christchurch-based publisher SW Media, a company associated with the successful online classic car sale website www.simplyclassics.co.nz.

Both magazines have been published by Tangible Media since March 2009 in a joint venture with well-known media personality Allan Dick. Dick will continue in his editorial roles on both magazines.

Ex-publisher John Baker says it's fair to say the magazines haven't been the financial powerhouses he had hoped for when they came into the Tangible stable. But he says they have been improved considerably since then, to the point where they could be sold as going concerns (not surprisingly, he wouldn't say for how much).

Both titles have enjoyed significant circulation growth (Classic Driver up 8.5 percent to 5386 and NZ Today up 7.3 percent to 7599 net circ in the latest ABC numbers) and there is expectation this growth will continue under the new ownership.

Baker says letting these titles go is part of a strategic decision by Tangible to "narrow the focus and investment on things we know have significant growth potential, in print and digital".

So, despite some rumours to the contrary, it's business as usual for both magazines and all advertising and circulation enquiries should be directed to Wes Davies.

SW Media is located in the south-west of the city and was not directly affected by the earthquake.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

The Hot List: vote for the best thinkers, brands and shows in New Zealand media

For our next issue of NZ Marketing magazine, we’re getting in on the listicle action by selecting the best of the bunch in the media ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit