Christmas is rapidly approaching and we all know what that means: it's going to rain. So what better way to survive a Kiwi summer than with a Blunt umbrella, the Kiwi invention developed by Greig Brebner that's designed to stand up to Wellington-esque conditions, won't poke anyone's eyes out and has been coveted by the likes of Wired and Men's Health. We've got two of the virtually unbreakable XL numbers in blue valued at $110 to give away to a couple of lucky StopPressers and, because New Zealanders love nothing more than talking about the weather, all you have to do is tell us about an occasion when a bad dose of it ruined something, be it a wedding, a shoot, a bar mitzvah or maybe even a base jump.
Marketing, advertising & media intelligence
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.