T-shirts are blank canvases best left that way – this is the idea behind DraftFCB duo Freddie Coltart and Matt Williams' radio campaign for AS Colour Apparel, which has won the May round of the new ORCA award year.
The 'Buy Blank' campaign voices the thoughts of t-shirts living a stereotypical t-shirt existence – ranging from the grungy and cynical band shirts to brightly coloured and effervescent surfie tops. The message is don't let your t-shirt talk for you, buy them blank from AS Colour.
Judges commended the pair's writing and "slice of life" observations.
The pair get $500 for their efforts, $5000 of airtime for AS Colour and hold onto the delightfully steampunk ORCA trophy for the next month.
Last year's Grande ORCA prize (which was awarded in May) went to DraftFCB for its Call Girl campaign promoting The Secret Diary of a Call Girl on Prime.