T-shirts campaign hands DraftFCB first ORCA win of the new year

  • Awards
  • June 7, 2013
  • StopPress Team
T-shirts campaign hands DraftFCB first ORCA win of the new year

T-shirts are blank canvases best left that way – this is the idea behind DraftFCB duo Freddie Coltart and Matt Williams' radio campaign for AS Colour Apparel, which has won the May round of the new ORCA award year.

The 'Buy Blank' campaign voices the thoughts of t-shirts living a stereotypical t-shirt existence – ranging from the grungy and cynical band shirts to brightly coloured and effervescent surfie tops. The message is don't let your t-shirt talk for you, buy them blank from AS Colour.

You can listen to the radio ads here

Judges commended the pair's writing and "slice of life" observations.

The pair get $500 for their efforts, $5000 of airtime for AS Colour and hold onto the delightfully steampunk ORCA trophy for the next month.

Last year's Grande ORCA prize (which was awarded in May) went to DraftFCB for its Call Girl campaign promoting The Secret Diary of a Call Girl on Prime.

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Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

  • Voices
  • December 13, 2018
  • StopPress Team
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Graham Medcalf takes a look at the week that was, covering gift giving, 50+ Christmas spending, the tech giants’ share of digital advertising dollars, the move away from Facebook, and extravagant spend increasing credibility.

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