Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they've continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.
"Who said insurance needs to be dull? We wanted to open up the subject of life insurance by employing a sense of fun, and better communicate what it’s actually about: the ability to keep money coming in when you most need it," says Kiwibank's head of brand and communications Regan Savage.
At this stage it's online only, "as this is for our own customers first of all".
Kiwibank has developed a range of tools and guides on its website, showcasing the options from Kiwi Insurance and Tower Insurance.
Vocals & music – Lydia Bennett, recorded with Lee Prebble at The Surgery
Lyrics – Sarah Harpur
Production Company - National Park
Director –Toby Donald
Producer – Melissa Donald
Creatives – Chrissie Lahood & Duncan Munro
Producer – Juliet Dreaver
Account Director - Rebecca Toomer
Direct Marketing Manager – Lisa Campbell